How I’m Revolutionizing Public Relations with a 'Direct to Press' Approach

by Robert White | Personal Branding Expert

The public relations industry has faced growing scrutiny, with media outlets and industry insiders questioning the pricing and practices of PR agencies. Many agencies charge exorbitant fees while relying heavily on media platforms to distribute content—often leaving those platforms without their fair share of the revenue. I saw this imbalance firsthand, and I knew a change was needed.

As the CEO of Dolphin Entertainment Company Inc., I have made it my mission to challenge the traditional PR model and create a more effective, transparent approach. My goal is simple: ensure that media outlets benefit from the exposure they provide while giving my clients direct access to the press. Over the past year, I have helped my clients gain traction in more than 30 media outlets, and now, my work is being recognized by some of the biggest names in the industry.

In a groundbreaking development, I have secured article placements for my clients with three of the largest media outlets in the United States—FOX News, ABC, and NBC News. With a single article, we can now place our clients in over 300 syndicated news outlets working with these major networks. Additionally, we have expanded our network of premium outlets to include The Globe and Mail, Barchart and Benzinga, all of which provide guaranteed placement for our clients' stories. These strategic partnerships ensure that my clients’ stories receive national exposure through reputable platforms and their syndicates, creating unparalleled opportunities for visibility and credibility.

This milestone is a game-changer. Traditionally, PR campaigns have relied on intermediaries acting as gatekeepers between businesses and the press. My approach eliminates these barriers, making PR more accessible and impactful for businesses, entrepreneurs, and thought leaders. My ‘Direct to Press’ model is transforming the way the industry operates, providing a streamlined solution that benefits both media companies and clients alike.

But my vision goes beyond just securing press coverage. I am actively reshaping the PR landscape by ensuring that quality content reaches the right audiences without unnecessary roadblocks. By forging direct connections with major media outlets, I am setting a new standard for transparency, efficiency, and results-driven strategies.

With a track record of success and a growing reputation as a disruptive force in the PR industry, I am proving that strategic media relationships and innovative thinking can revolutionize the way businesses gain exposure. As more companies seek cost-effective and high-impact PR solutions, my approach is poised to redefine the industry and establish a new era of media collaboration.

For those looking to take their brand’s visibility to the next level, Robert White Public Relations offers a unique and powerful solution. The future of PR is evolving, and I am proud to be leading the charge.

Learn more about Robert White Public Relations and book A appointment to talk about your next campaign today.

_________________________________________________________________________

Frequently Asked Questions (FAQ) on Public Relations

What services does Robert White Public Relations provide?

We specialize in securing guaranteed article placements for our clients in major media outlets, including FOX, ABC, and NBC, as well as 300 syndicated news platforms. Our service ensures that businesses, entrepreneurs, and thought leaders receive national exposure and credibility through high-authority media coverage.

How long does the process take?

Our service is designed for efficiency. From submission to publication, the entire process takes 30 days or less.

What is the Domain Authority of these media platforms?

The Domain Authority (Max) for the platforms we work with ranks at 94, ensuring high credibility and strong search engine visibility for your content.

Can I include videos and images in my submissions?

Yes! Our submissions allow for the inclusion of videos and images to enhance your content and make it more engaging for your audience.

How many outlets will publish my content?

A total of 300 outlets will publish your content, providing extensive reach and maximizing your exposure.