Work 1-on-1 with Robert White to Build Your Personal Brand

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A Personalized Approach to Elevating Your Brand

Building a powerful personal brand requires strategy, consistency, and expert guidance. When you work with me one-on-one, we’ll take a structured, hands-on approach to organizing your brand, refining your message, and positioning you for success. This isn’t just about growing your social media—it’s about creating a personal brand that attracts opportunities, builds authority, and makes a lasting impact.

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How Our Personal Branding Program Works

This is a step-by-step, weekly program designed to take you from where you are now to where you want to be—fully branded, recognized, and ready to leverage your personal brand for success.

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Step 1: Onboarding & Goal Setting​

What to Expect: We start with an in-depth consultation to assess where you are in your branding journey and where you want to go. You'll be introduced to our preferred tools to keep communication and progress organized.

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🔍 Key Takeaways:
✅ Define your branding goals and target audience
✅ Get set up with our project management system
✅ Identify your strengths, niche, and key differentiators

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Step 2: Deep Dive Discovery & Message Creation​

What to Expect: We’ll uncover your core message, brand identity, and the story that makes you unique. This is where we craft a compelling narrative that positions you as an authority in your field.

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🔍 Key Takeaways:
✅ Identify your brand values, mission, and story
✅ Develop a powerful messaging framework
✅ Clarify your unique value proposition

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Step 3: Website & Online Presence Development​

What to Expect: A strong personal brand needs a home base—your website. We’ll ensure your website represents your brand professionally, captures leads, and aligns with your business or career goals.

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🔍 Key Takeaways:
✅ Create or refine your personal website
✅ Ensure SEO optimization for better online visibility
✅ Develop a lead capture strategy to grow your audience

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💡 Optional: We can bring in a team member to assist with website development, scheduling based on your budget and needs.

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Step 4: Social Media & Content Strategy​

What to Expect: Your online presence needs to be consistent and impactful. We’ll identify the right platforms for your brand and develop a growth strategy that includes content creation, audience engagement, and best posting practices.

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🔍 Key Takeaways:
✅ Optimize your social media bios, branding, and profile aesthetics
✅ Create a content plan that aligns with your brand message
✅ Learn how to post strategically for maximum impact

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💡 Optional: We can bring in a team member to assist with content creation, scheduling, or video editing based on your budget and needs.

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Step 5: Paid & Organic Ad Education​

What to Expect: Understanding paid advertising and organic growth strategies is key to building an audience effectively. We’ll educate you on both, so you can maximize visibility and reach your ideal audience.

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🔍 Key Takeaways:
✅ Learn how to run effective paid ad campaigns
✅ Optimize organic reach through strategic content marketing
✅ Develop a marketing funnel to generate leads and conversions

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💡 Optional: We can bring in a team member to assist with paid ad campaigns and content creation and scheduling based on your budget and needs.

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Step 6: Media & PR – Becoming a Recognized Authority​​

What to Expect: We’ll leverage Robert White Public Relations to help you secure media placements, guest speaking opportunities, and press features that build credibility and expand your audience.

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🔍 Key Takeaways:
✅ Craft a professional Electronic Press Kit (EPK) for media opportunities
✅ Learn how to pitch yourself for guest speaking and podcast appearances
✅ Get strategic PR placements to boost credibility

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💡 Included: Our 1 on 1 package includes our Public Relations service to give you the boost of attention you need after we format and build your personal branding identity. 

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Step 7: Long-Term Brand Sustainability & Scaling​

What to Expect: Once your brand is built, we’ll integrate branding practices into your daily routine, ensuring that your online presence remains strong and continues to grow.

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🔍 Key Takeaways:
✅ Learn how to maintain consistency without burnout
✅ Automate processes for sustained brand growth
✅ Explore expanding into additional social platforms, PR, and collaborations

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What Makes This Program Different?

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•  Hands-On, Weekly Coaching – You’ll receive actionable steps every week to ensure real progress.

• Customized Strategy – Your brand is unique, and so is your personal branding roadmap.

• Results-Driven Approach – This isn’t just about looking good online—it’s about positioning yourself for real opportunities.

• Access to Industry Experts – Need help with social media management, design, or PR? We have team members available for every budget.

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Are You Ready to Build Your Personal Brand?

This program is designed for entrepreneurs, influencers, executives, and professionals who want to take their personal brand to the next level. Whether you're starting from scratch or refining an existing brand, we’ll create a roadmap that gets you there.

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Let’s get started. Book a strategy call today!